
and what are we going to measure?
Well first of all we are going to put the campaign
then the target audience
thirdly, the investment that we are going to make in each campaign
Next we will go on to study the data, such as the reach achieved and, for example, the clicks achieved in that campaign and the click-through ratio over the total audience, to then put an identifier on everything that you have on the screen, the campaign, the public, investment, reach, and then replicate the ones that are working and find out why it hasn’t worked.
This is making a SOCIAL MEDIA MARKETING PLAN.